Financial services for kids

Confidential client with Designit as the supplier (November 2023 - August 2024)

One of the largest banks in the Nordics have aspire to develop inclusive financial services for all. Today, the bank offers a basic banking service for children from 0 to 18 years old. The bank approached Designit to help lay the foundation for what the next strategic step should be in the development of this basic banking service for children (aged 0 to 18 years old) based on the needs of the end users.

The contents of this project are under a non-disclosure agreement. 

Process

The process was structured in two streams. An internal stream which involved collaborating with a steering group to achieve internal agreement between product and management teams. Alongside we developed a broad strategy to guide all design activities, ensuring relevant delineation throughout the project. During key milestones, we presented ongoing work to relevant project teams to strengthen synergies as the  future product would span across them all. 

The second stream was external and focused on understanding the needs of children and parents in relation to financial services. We crafted two rounds of insights with end-users. The first round included interviewing select parents across Norway to understand their needs for financial services for their children. The second round of insights was conducted through a diary study which involved select parents and children. 

The first round of insights enabled the team to scope a broad and complex topic, and shape a strategy for helping the steering group decide on what aspects should the bank focus on during service development. The second round of insights informed specifically the next steps in the development of financial services for children including app-based concept sketches for specific features adapted to the organisational structure of the bank.

As children are a vulnerable group, based on insights we developed a set of guidelines to help product teams understand how to further develop features which reduce the possibility of harm and unintended consequences. 

Role

I worked with a team for two UX designers and one service designer. I lead workshops and discussions, creation of the research strategy, and contributed to interviews, analysis and concept creation.